CFG Guelph/Kitchener-Waterloo Presents:
Beyond News Releases – Simple Steps to Effective Media Relations
Presenter: Michael Strickland
Tuesday, April 13, 2021
7:00 - 7:45pm Eastern Time
“Truth is, media releases and pitches clog newsroom faxes and emails by the hundreds each and every day,” explains Michael Strickland. “Few ever generate the hoped-for headlines. Many get deleted based on little more than a failed subject line. Fortunately, there are simple things anyone can do to elevate their messaging above the noise.”
In this webinar, Michael will cover a few of the tactics and strategies that any communicator can adopt to get a specific announcement noticed and/or build long-term relationships with key media contacts. Some of these support a good news release, while others, such as opinion writing, an experts list, or editorial board meeting, offer effective alternatives. Most are scalable for any organization size or strategic objective.
About Michael Strickland
Michael Strickland, CFG founding member, is a writer/editor, strategic storyteller, and story coach. He began his career as a print and TV journalist, on the receiving end of too many failed releases. As the head of media relations at Wilfrid Laurier University and the University of Waterloo, he produced and distributed more than 1,500 headline-generating releases. Today, he freelances stories that capture his interest while at the same time helping others share their strategic stories.
This event has been organized by and for the members of CFG Guelph/Kitchener-Waterloo. To help raise funds for future programming, this Community is also offering attendance to CFG members and the general public for a small fee:
CFG members = $5
General Public = $25
Please let us know if you will be attending. A link to the Zoom URL will be sent to you half an hour before the meeting. Check your spam or junk folders if you don't receive the email with the URL.
Please log in ten minutes before 7pm ET so we can start promptly. You should have the latest version of the Zoom application downloaded to your computer ahead of time or use the Zoom webpage when prompted.
Please direct any questions to CFG Guelph Leader Montaha Hidefi at montaha.hidefi@yahoo.com.