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Pitching for Success - Sell That Story!

  • 7 Jul 2020
  • 12:00 PM - 1:00 PM
  • Online
  • 15


  • FREE to members in good standing of the Canadian Freelance Guild.
  • Colleagues in our CWA-Canada Associates membership.
  • We encourage interested members of the public to take part in our webinars and training sessions.

Pitching for Success - Sell That Story!

(part of our Business of Freelancing webinar series)


Online - Tuesday, July 7th

12noon to 1 pm Eastern Time

You have the story. You know you can write it and deliver it. But how to get the editor’s attention—and a green light to proceed?

CFG Founding Member Sandra Phinney will take you on a journey down the freelance “pitching for success” path. This workshop will cover:

  • today’s most common complaints from editors (and how to capitalize on that knowledge);
  • how to analyze magazines, newspapers and websites before creating a pitch;
  • tips to make your query jump off the page;
  • sample pitches/queries will be included, along with a real-life email trail with an editor, from pitch to filing story, including negotiating the best rate.

Sandra’s been a journalist and author for the past 20 years. Markets come and go but she continues to be a prolific writer and pulls off some interesting assignments. She’s penned four books, contributed to several travel guides and her  articles have appeared in over 70 publications.  She’s also won several writing/photography awards that have kept her humble.

This one-hour webinar will be conducted using the Zoom platform. It is free for Canadian Freelance Guild members and costs just $25 for non-members.

*Your link to the Zoom-platform session will be sent to you shortly before the start time. Please be on time.

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